Social Content and Brand Strategy

My time as a Student Assistant at the University of Colorado Boulder taught me a lot about social media content and strategy. In this role, I created content that captured the university’s brand while promoting a wide range of areas, including student life, health and wellness, recreation, new student and family programs, and on- and off-campus housing (to name a few). Through this experience, I learned how to tailor messaging to different audiences while keeping a cohesive voice across platforms. It strengthened my ability to think strategically about storytelling, engagement, and how content supports larger organizational goals.